Three Strategies for E-mail List Hygiene

Software also requires regular version updates, as new information about bogus addresses is a daily, ongoing effort. Or you can look for a ‘real-time’ option that would capture any erroneous or bogus addresses on your Web site, before the member had a chance to submit it. A strong real-time e-mail-validation system not only prevents many invalid entries from getting into your database, but it will offer corrective suggestions or allow the registrant to change the information himself.