Three Strategies for E-mail List Hygiene

2) Once you’re working with a clean list, regular list maintenance is a must. Find a reputable vendor to go through your list periodically and flag any invalid or malicious addresses that got through, including e-mail addresses. Statistics indicate that more than 50 million people changed their e-mail addresses last year and that most e-mail savvy people have multiple e-mail addresses. You want to be sure you’re sending your valuable member information to an address your member is actually checking.