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Some of his key tips:
1. Thank-you letters don’t need to be well-written. Schoewe says that, actually, somewhat awkward thank-yous are a good thing.
2. Use words that bring the donor closer to your organization. A phrase like “We are grateful” should be replaced by “I am grateful.” Similarly, a phrase like “Many of you responded generously” tells the donor that it is a form letter. Replace phrases like this with the more personal “You responded generously.”
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- Companies:
- Mal Warwick Associates
- People:
- Peter Schoewe
E
Abny Santicola
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