Three Things to Consider When Approaching Hispanic Donors

For this reason, she adds, social-services organizations such as food banks likely would have good results with this group.

* Country of origin. Candace Kennedy, sales director with Ethnic Technologies, says that where a person within the Hispanic community is from, specifically, is important. A person from Latin America, for example, would tend to be more responsive to appeals from Catholic organizations than a person from Cuba or Puerto Rico, she says. This type of offer would be better received by people from Mexico, Nicaragua, San Salvador or Panama, who are more predominantly Catholic and would be more likely to donate or be receptive to Catholic charities.