Three Thumbs Up

There are a few things that stand out to me about this mailing from World Vision. For starters, it includes its Web site URL on the mammoth 9-inch-by-12-inch, bright yellow outer envelope. Sandwiched below the call-to-action teaser “Urgent. Children are starving” and the address box is a line of copy that reads, “Save lives online at SendFood.worldvision.org.” It’s a great way to drive recipients to a place where they can support the organization, even if they never make it inside the mailing.