Three Thumbs Up

I also like how World Vision positions its ask in this mailing. The 8.5-inch-by-11-inch letter explains that World Vision has received $14 million in government grants to help starving children. The organization enhances the ask by telling donors that because of these grants, their gifts will go nine times as far to help feed starving children, positioning the grants in much the same way you would a matching gift. “Because your gift will be combined with funds from these grants, it will go 9 times as far to save children’s lives,” the letter states. It’s a great theme that results in a short, sweet and tangible ask that the organization reiterates throughout the mailing.