Three Thumbs Up

Lastly, I like the inclusion of the reminder on the back of the BRE, which reads, “Did you: Sign and endorse your check?; Enclose reply form?; Tell us if your address or phone number has been or will be changed?; Provide your e-mail address so we can send you periodic updates on World Vision’s work? Thank you!” It’s a feature that I see less and less frequently but one that gives an organization one final opportunity to update donor information and get direct-mail donors on its e-mail list.