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Good advice is timeless, right? Thank goodness. Now I don’t feel quite so bad digging up this post that appeared on Katya Andresen’s Non-profit Marketing Blog earlier this year:
“I often get questions from membership organizations about how certain marketing principles apply to them — the benefit exchange, call to action, etc. So, for any membership-based nonprofits out there, here are some useful questions to ask yourself and three quick tips for staying on track.
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Margaret Battistelli Gardner
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