Three Tips for Membership Organizations

1) Do your marketing materials (brochure, Web site, appeals, etc.) start by talking about what your organization does or what you do for the people who join? Make it about your members, not you, and you’ll get more people to join.

2) When you talk about what you do for members, do you talk about process or results? Are you talking about far-off goals like advocacy, policy, preserving the arts, etc., or immediate benefits like passage of a certain bill, help preparing taxes or great programs people can listen to now? Focus on the things you do for your members in there here and now, rather than lofty goals that might not be achieved in our lifetimes.