Through the Eyes of a Child: Donor Communications

I never expected it, but my daughter taught me some important lessons about a nonprofit’s communications with its donors. To stay competitive and to build strong, long-term relationships with their donors, nonprofits must develop creative viral marketing plans that let the donor tell their story about making a difference in someone else’s life. Those types of stories should be communicated in newsletters, donor acknowledgements, postcards donors can send to their friends, and through e-mail programs linked to your Web site.