Through the Eyes of a Child: Donor Communications

After answering her questions as best I could, I began to think about the donor experience from my daughter’s perspective, and here’s what I learned.

Head and heart
The offer of $28 a month to help provide food, clothing, healthy living and education might be a rational offer that provides great value for investment, but what connected my daughter was the sympathetic link to Brenda — they both love dolls!