Through the Eyes of a Child: Donor Communications

In direct-response marketing, the offer might be “king,” but that offer must tie into a donor’s deeply held values. To get to those values, you have to go through the heart. We do that by first knowing who our donors are and then crafting donor-focused creative that reaches into their souls.

The feel-good factor
My daughter couldn’t help but anticipate the impact of our sponsorship in Brenda’s life. She expected Brenda to react with joyful appreciation — and that projection gave my daughter joy.