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Jeff Nickel
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Donor evangelism
Lauren was so excited about Brenda that she couldn’t wait to tell her older cousin. She talked with others about it too. She was an “evangelist” for child sponsorship.
What kind of opportunities is your nonprofit giving donors to spread the good news about the
difference they’re making? Note the wording of that sentence: “the difference they’re making” — not the difference your organization is making.
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Jeff Nickel
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