That's the Ticket!

The platform was launched in 2004 by Charity Partners, a company founded by Priceline.com co-founder Jord Poster that works to develop fundraising platforms for high-profile charities. Since its inception, it has raised more than $1.7 million for the roughly 30 charities involved. Each event partnership works a bit differently, says Cristina Courey, vice president of corporate marketing and strategic planning for Charity Partners. While the donation for the Richie tickets went to the United Way only, for other ticket purchases fans have the option of splitting their donation amount among participating charities, which include CARE, Boys & Girls Clubs of America, The National Children’s Cancer Society, Juvenile Diabetes Research Foundation and America’s Second Harvest.