Tie Creative to Organizational Brand

To boost your odds of success with direct mail, closely tie the visuals and messaging of your direct-mail package to your organization’s brand and marketing.

In addition to getting the gift, a good direct-mail campaign should build an overall clear and positive marketing impression for your nonprofit. In the case of a zoo or museum, make the package an extension of the new exhibit’s advertising campaign. In the case of a charity, consistently use program facts and heartwarming photos to show and tell donors how many people (or animals) they’re helping or supporting.