Tie-in, Creativity Key Elements of Corporate Partnerships

Whether a corporate partnership is initiated by a nonprofit or a business with a particular charitable affinity, there are some basic things nonprofits should keep in mind.

Stacy Small, former editor-in-chief of Elite Traveler magazine and current owner of Elite Travel International, a luxury travel firm, has insider information on some keys to successful partnerships. Small recently began organizing and running a fundraising campaign called Trips for Cancer to benefit the Breast Cancer Research Foundation, raising close to $100,000 last year.