Tie-in, Creativity Key Elements of Corporate Partnerships

Trips for Cancer, what Small calls an “eBay-style online auction of luxury travel,” offers a variety of donated trips that visitors can bid on, with all of the proceeds going to BCRF. Small also has created Trips for Pink cruises, where for each cabin booked she donates $200 to BCRF.

“My idea was that I really wanted to find a way to sort of combine what I do for a living, which is sell luxury travel, and come up with a way to tie that into raising some money for the Breast Cancer Research Foundation,” she says.