Tie-in, Creativity Key Elements of Corporate Partnerships

“Nonprofits are usually pretty lean and mean, so the staff are always multitasking and doing a number of jobs, where corporations are kind of used to having things a little bit more to the point. So I think you have to mesh the cultures a little bit, and from the business side I had to be a little patient and sort of be willing to work with them, knowing that everyone there was working so hard and if I asked for something I might not get the answer that day, but they’re certainly appreciative of my help and support.”