An Interview With Tim Whalen, Director of External Affairs, American Conservatory Theater

FS: Do you foresee any big changes in the way your reach potential donors and other supporters in the near future?
TW: While we continue to see good performance with our direct-mail campaigns — especially those incorporated into our subscription renewal and acquisition efforts — we are currently evaluating our telefunding program and anticipate folding this effort into our telemarketing campaign; essentially contacting a patron to subscribe and give in the same phone call. We also anticipate increasing our online fundraising campaigns, which have had modest returns historically, but which grow each year. We see online fundraising perform best as an added gift tactic, with a modest goal for a very specific purpose, and of course time-sensitive.