Time for Fundraisers to 'Shift & Reset'

FS: What are some of the keys to necessitating that change in this evolving landscape?

BR: There's a bunch. We need to change how we think about awareness and engagement and education and mobilization. We need to think about the structure of the organizations and the roles that individual people have. We need to think about how we measure success. We need to think about the value of the activities that we currently spend a lot of time on, including things like fundraising, when compared with the other opportunities that are available.