Time for Fundraisers to 'Shift & Reset'

One is we need to stop asking for money, and we need to start asking for help, expertise. We need to stop forming new organizations and start to look at how individual expertise or different expertise across groups can be truly coordinated and collaborated. We need to stop overusing social media, and by that I mean we really need to focus on what it means to be social and engage human beings and figure what they want and how to support them and how to mobilize them through a variety of different means. And we need to stop focusing on case studies, which is to say we need to stop looking at what some other organization did and then essentially photocopying the plan and trying to do it for another group. Each situation is different. The learnings and experiences from those past situations are valuable, but they need to be applied very differently than they are today.