Time for Fundraisers to 'Shift & Reset'
Author Brian Reich: Nonprofits have to focus on things other than raising money.
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Joe Boland
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Shift%20%26%20Reset%3A%20Strategies%20for%20Addressing%20Serious%20Issues%20in%20a%20Connected%20Society<%2Fa>,"%20Brian%20Reich%20lays%20out%20his%20take%20on%20what%20nonprofits%20and%20fundraisers%20must%20do%20to%20help%20reverse%20the%20course%20of%20the%20world's%20ills.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ftime-fundraisers-shift-reset%2F" target="_blank" class="email" data-post-id="5659" type="icon_link">
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FS: What can fundraisers take away from this book to help their organizations achieve their missions?
BR: Part of it is that dollars are not solutions. Dollars raised and applied in the right ways can help you identify or pursue solutions, absolutely. But the more money raised and the larger an organization grows does not necessarily equate to the more effective and the more focused that organization is.
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- American Heart Association
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Joe Boland
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