Time for Fundraisers to 'Shift & Reset'

What fundraisers understand probably better than anyone is how to develop those relationships that get somebody to make a commitment. I'd like to see that energy and that appreciation applied to solving problems.

One of the examples I use in the book is Google. Google's massively successful, one of the largest, wealthiest companies in the world. Naturally everyone sees them as an opportunity to get money. But Google is also one of the smartest companies in the world and thinks about problems and challenges very, very differently. So if you're a nonprofit organization and you are trying to address an issue — take hunger — I'd rather have you going and asking Google to help you think differently to apply an engineering perspective to look at the ways that people's information consumption habits should inform how you solve that problem differently and motivate behavior that's going to advance what you're trying to do.