Time for Fundraisers to 'Shift & Reset'
Author Brian Reich: Nonprofits have to focus on things other than raising money.
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Joe Boland
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Shift%20%26%20Reset%3A%20Strategies%20for%20Addressing%20Serious%20Issues%20in%20a%20Connected%20Society<%2Fa>,"%20Brian%20Reich%20lays%20out%20his%20take%20on%20what%20nonprofits%20and%20fundraisers%20must%20do%20to%20help%20reverse%20the%20course%20of%20the%20world's%20ills.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ftime-fundraisers-shift-reset%2F" target="_blank" class="email" data-post-id="5659" type="icon_link">
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But are we really any closer now to solving the world's biggest crises? Brian Reich, senior vice president and global editor of digital communications firm Edelman Digital, doesn't think so, and he's frustrated by that. Reich believes that nonprofits are passionate, effective change-makers that are trying their best but that they need to shift their thinking and strategies.
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Joe Boland
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