Time for Fundraisers to 'Shift & Reset'

I'm OK with that, and the reason I'm OK with that is because my role here, I think, is to get them thinking differently. If they're willing just in the slightest to say, "What do you mean there's no easy answer?" then hopefully when someone comes to them and says I've got a solution to our fundraising challenge and it's to be on Twitter, they're going to say, "Why?" They're going to at the very least ask the questions, and that, I have great confidence, is the first domino in the chain that will result in some real, measurable, meaningful shifts in how we operate and how we act.