Time for Fundraisers to 'Shift & Reset'

Obviously the people who are more open to actual change, the more they go through the book and the more they hear from me and talk to me, we can get into more detail because there's a lot, all the way down to firing your staff or completely shaking up your org structure. Those are significant changes. That's not something to just nonchalantly be like, eh, fire your staff. But in some cases, the people you have are not qualified to meet the challenges that you have to meet today. That's not a criticism of those people; that's the reality of a changing world. We need to start recognizing that what we've been doing isn't working anymore, and if we start thinking differently a lot of other pieces are going to fall into place.