Time for Fundraisers to 'Shift & Reset'

American Heart Association began an extraordinary project a couple years ago where instead of just raising awareness of heart disease, which is very, very high right now, they started to really commit to what behavior change looks like. So how do you actually get somebody who's now aware of the fact that being active and eating healthier is going to have a measurable effect on you likely beating heart disease or not being afflicted with heart disease to start making those lifestyle changes — what does that really require? That's an extraordinarily expensive, time-consuming project that will take a while before they see success in terms of the overall mission, but they're committed.