Time for Fundraisers to 'Shift & Reset'
Author Brian Reich: Nonprofits have to focus on things other than raising money.
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Joe Boland
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Shift%20%26%20Reset%3A%20Strategies%20for%20Addressing%20Serious%20Issues%20in%20a%20Connected%20Society<%2Fa>,"%20Brian%20Reich%20lays%20out%20his%20take%20on%20what%20nonprofits%20and%20fundraisers%20must%20do%20to%20help%20reverse%20the%20course%20of%20the%20world's%20ills.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ftime-fundraisers-shift-reset%2F" target="_blank" class="email" data-post-id="5659" type="icon_link">
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There are organizations that are doing parts of this stuff very well. They all have faults; we all have faults. But I think that the organizations like American Heart Association and Feeding America, who are openly and publicly trying to solve challenges and align with people differently, they're the ones that we should be looking at. Just because you raise a lot of money and get recognized by people as having a great brand does not mean that you're actually fulfilling your mission or contributing in a way to the complex problem that needs to be met. My argument in the book is that if that's the position you're in then maybe you shouldn't be doing that work anymore.
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- Companies:
- American Heart Association
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Joe Boland
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