Time for Fundraisers to 'Shift & Reset'

Part of the reason I wrote it was to get people thinking about these challenges in a certain way so that when they did go forward with the more strategic and tactical efforts that other very smart people have suggested, they'll actually realize the promise.

The second part is I'm frustrated, I'm angry. I've been doing politics and public affairs and digital strategy around all these things for 15 years now, and we're not moving the needle. I think the obsession with social media and the obsession with the surface-level pieces of the conversation about what's possible in the digital age is getting us further away from having a real impact.