Time for Fundraisers to 'Shift & Reset'

BR: Some of it is that change is hard. There are a lot of reasons to think that building a big list or raising a lot of money or generating a ton of awareness around a serious issue is going to be of value. And it's not to diminish at all that in many cases awareness or fundraising are helpful, but I think that as long as the focus is on what I would call the activity metrics, then we're not ever going to be able to truly determine whether or not we're reversing the trajectory of some of these problems.