Time for Fundraisers to 'Shift & Reset'

We're in that gray period where stuff's changing and we don't know what to do or how to make sense of it. We risk sending ourselves down a bad path or squandering really great opportunities that do exist now.

I felt I needed to write the book to say let's recognize what's happening here, and let's shift our thinking just a little bit because if what we're doing isn't working now, then what we're doing on the other side has to be better — or at least has to be different. I'd rather make different mistakes tomorrow if we're still going to make mistakes.