The e-philanthropy category is fairly self-explanatory, encompassing predominantly Web- and/or e-mail-based campaigns. Campaigns that utilize an integrated strategy incorporating direct mail, e-mail, Web site, phone, etc. — or any combination thereof — will go into the multi-channel category.
Like last year, the results will be judged on a points system by a panel of experts culled from the nonprofit-fundraising sector. And unlike every other thing in the world, the entry fee has not gone up: $125 for the first entry and $75 each additional. Packages/campaigns had to have been mailed/conducted in 2005, and you will need to have results to accompany your entry form. Entries can be submitted by agencies, consultants, service and technology providers, vendors, and organizations. Winners will be announced in the September issue of the magazine.
- Companies:
- Time Inc.
- People:
- Margaret Battistelli