To the Point: Get Ready to Rummage

4. Stop worrying about losing control.
Every time I do a workshop on social media, I get this question, "If we let our stakeholders speak for us, how can we make sure that they stay on message?" This is the wrong question, and here's why. If you search Google for your issue or organization, you'll see that your prospective (and current) donors, members, advocates and volunteers are already talking about you. In other words, "The train has already left the station." You don't get to keep people on message. However, you do get to decide if you want to join the conversation.