Time to Wade (Cautiously) Into Social Media

Now, that's all less clear, and those at the bottom of the pyramid require nearly the same amount of time, energy and attention as those at the top.

So said Jocelyn Harmon, director of business development at Triplex Interactive, in the session "Bridging Your Direct Marketing and Social Media Activities for Fundraising Success" at the 2009 Bridge Conference held just outside Washington, D.C., in late July.