SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
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Christie's held auctions of gifts in kind in aid of the appeal. Other initiatives included the Red Cross and St. John book campaign and the stamp appeal. Numerous events were held in aid of the appeal including films, exhibitions, galas and concerts.
All sections of society were involved in the appeal, and large support was provided by schools, churches and children. Dentists did their bit by donating proceeds from the sale of the metal from used toothpaste tubes to the fund.
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- Companies:
- American Red Cross
E
Margaret Battistelli Gardner
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