SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
The appeal closed on June 30, 1945, having raised an unprecedented £54,324,408 (£5.5 billion).
The American Red Cross also ran an appeal and raised an astonishing $784 million (£194,057,406 then or £19.6 billion today) from the American public. Needless to say, other Red Cross Societies undertook similar appeals during the war.
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- Companies:
- American Red Cross
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