SOFII's Choice(s)

When one considers that £4.3 billion was pledged internationally for the 2004 south Asian tsunami, it is clear that no U.K. fundraising appeal has ever been as successful as The Duke of Gloucester's Red Cross and St. John appeal. The appeal allowed the British public to come together to help directly those affected by the Second World War. The public's generosity is all the more remarkable as the money was raised at a time when the country was tightening its belt, and "make do and mend" and rationing were the norm.