SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
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Greenpeace's optimistic tick-box suggestion: the 'Stop Thorp' campaign court case mailing
This exhibit works on many levels, which is why SOFII feels it's a worthy member of the Best of the Best Showcase.
At first glance the reply form looks innocuous enough, but really it's a brilliant illustration of how, in times of need, donors will respond warmly to help a favoured cause when it is clearly in trouble. But first, you have to ask them properly.
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- Companies:
- American Red Cross
E
Margaret Battistelli Gardner
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