SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Target audience: Individuals, major gift, single gift
Origin: U.K. Date unknown
Summary/objectives: To raise money for anticipated court costs.
Background: Midway through the 1990s, the firm British Nuclear Fuels, which back then ran several nuclear power and processing facilities for the U.K. government, took legal action against the campaigning organisation Greenpeace, which had been doing everything it could to frustrate the opening of a new nuclear waste reprocessing facility at Thorp, Sellafield, in the north of England. Though massively supported by public opinion, Greenpeace's lawyers advised the campaigners that the case was unlikely to go anything other than BNFL's way.
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- Companies:
- American Red Cross
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