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Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
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It seemed a zany idea, but a characteristically cheeky approach from Greenpeace. And it worked, because one donor did give £200,000! We're still not quite sure why he didn't give the full quarter of a million.
Greenpeace did lose the case on a point of law, but the judge felt that it had the moral high ground so he awarded costs to the other side of just one penny. Having raised a lot of money that wasn't needed for the purpose, GP did the only honourable thing and offered donors their money back. Only six took up the offer. The guy who gave 200 big ones wasn't among them. He and all the other generous supporters said to Greenpeace something like, "Keep it, we trust you to put it to good use."
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- Companies:
- American Red Cross
E
Margaret Battistelli Gardner
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