SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Results: As well as generating lots of lovely fan mail, Greenpeace received an additional £16,000 in donations from people who were inspired by the organisation's honesty in offering the cash back.
Merits: A smart example of creative cheek, this really shows the truth in the old adage, "if you don't ask, you don't get."
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- Companies:
- American Red Cross
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