SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Target audience: Individuals, regular gift
Origin: U.K. Date unknown
Summary/objectives: Donor acquisition
Background: Amnesty needed a powerful and effective means of recruiting new donors to its great cause. This was it. Creator of the pack Karin Weatherup remembers a letter from the time which said, "This pack has saved Amnesty's bacon." It was probably no exaggeration.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 AllNext »
- Companies:
- American Red Cross
Related Content
Comments
