SOFII's Choice(s)

Results: So good that the pack was Amnesty U.K.'s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.

Other relevant information: Relevance, evidently, is the key word here. To include a free pen or not quickly became a highly controversial question for fundraisers. From the donor's perspective, though, it was clearly never a good idea. It's patronising and gives an impression of wastefulness. Donors started to receive large numbers of these packs, each with a gratuitous free pen, which almost certainly caused lasting damage to the image of charities.