SOFII's Choice(s)

But alongside an appropriate, intelligent and creative treatment such as Karin gave to this Amnesty pack, the inclusion of a pen 
was a masterstroke because it 
was so obviously and immediately relevant.

CPAR: 'Plant a tree 
in Ethiopia' mailing

As far as we know, this was the first-ever direct-mail fundraising appeal in Ethiopia. Its story is a brilliant example not just of what can be achieved by some positive creative plagiarism, but also of how to explode the basic fallacy that is perhaps the most commonly held misconception among fundraisers everywhere — the one which has fundraisers saying, "That's a great idea for your country, but it'll never work here."