SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Nadia took her notes and some sample packages back to her home in Addis Ababa where, with a little long-distance help from Bernard, she put together Ethiopia's first-ever direct-mail fundraising appeal. It was also an appeal package that any fundraising guru anywhere in the world would have been proud to have created.
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- Companies:
- American Red Cross
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