SOFII's Choice(s)

Nadia prepared all the ingredients of a typical direct-mail appeal — letter, leaflet, reply form, reply envelope. All were competent, colourful and complete. So she had her letter, but who was there in Ethiopia to send it to?

There are no commercial list brokers in Ethiopia and few, if any, lists to rent. Then, showing how enterprising a fundraiser can be, Nadia took the Addis Ababa telephone directory (a slim volume) and mailed 500 addresses from it as a test. Her reasoning was that if you owned a telephone in Addis, you were a prospect.