SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
She (and her trustees) awaited response. Time passed. Responses came in, but not as many as she'd hoped (see results, below).
Special characteristics: Brilliant letter-writing skills blended with an ability to copy standard fundraising procedures very faithfully and effectively.
Influence/impact: This mailing has been used as an example to inspire fundraisers around the world.
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- Companies:
- American Red Cross
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