SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Results: In his half-hour lightening tour of direct-mail fundraising, Bernard Ross had neglected to tell Nadia what levels of response to expect. That first mailing brought in a response of 40 percent. But Nadia was devastated. What had happened to the other 60 percent? Why hadn't they responded?
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- Companies:
- American Red Cross
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