Timeless fundraising campaigns from around the world

By Margaret Battistelli Gardner

Those of us who habitually struggle to achieve just 1 percent in acquisition mailings can only gape in awe.

Merits: To succeed in this competitive world, fundraisers need to be enterprising, imaginative, learned, skillful and courageous. In launching this mailing Weber showed all these attributes and more. She's set a fine example that all fundraisers should aspire to follow. FS