SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
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Those of us who habitually struggle to achieve just 1 percent in acquisition mailings can only gape in awe.
Merits: To succeed in this competitive world, fundraisers need to be enterprising, imaginative, learned, skillful and courageous. In launching this mailing Weber showed all these attributes and more. She's set a fine example that all fundraisers should aspire to follow. FS
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- Companies:
- American Red Cross
E
Margaret Battistelli Gardner
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