SOFII's Choice(s)
Take a look at some timeless 
fundraising efforts from around 
the world that were deemed 
outstanding by the Showcase 
of Fundraising Innovation 
and Inspiration.
Robinson says that although the most successful fundraising campaigns vary widely in their missions, they all:
1. Prove there's a need. "Whether by telling a story or using statistics, all of the campaigns in SOFII's Best of the Best Showcase have brought their various causes to life and proved to their donors that they require support."
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- Companies:
- American Red Cross
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